December 4th 2014

Infiniti Q50 wins ‘Best Executive Sedan’ at Middle East Car of the Year awards

Infiniti Q50 wins ‘Best Executive Sedan’ at Middle East Car of the Year awards

• The Q50’s muscular, athletic appearance and dynamic exterior impressed the judges, seeing off international rivals

Building on its region wide success since its launch in April 2014, the Infiniti Q50 sedan has been named ‘Best Executive Sedan’ at the Middle East Car of the Year Awards, held in Dubai on 20th November at the exclusive Meydan Beach Club.

Encapsulating Infiniti’s vision of future premium sport sedans, Infiniti Q50 adds to its already strong list of global and regional accolades, bringing distinctive design, world first technologies, engaging performance and a new standard of in-car connectivity. Offering new levels of driving personalisation, the Infiniti Q50 is for the new generation of young-minded, premium customers seeking Infiniti’s unique fusion of inspired performance and luxury.

Juergen Schmitz, Managing Director of Infiniti Middle East, said: “Infiniti is the region’s fastest growing premium car brand and the Q50 has been a key contributor to this growth. The Q50 is the embodiment of Infiniti’s new era of customer focused products that blend the latest technologies with pioneering design. As such, we are delighted to win this fantastic award of ‘Best Executive Sedan’ that further underlines the Q50 as one that truly inspires through its performance in all areas.”

Currently in its inaugural year, the Middle East Car of the Year (MECOTY) integrates a complex yet transparent nomination and scoring methodology which is developed, tested and implemented by the most experienced ‘motoring minds’ of the industry.

 “We are truly overwhelmed at the successful response that we have received in organizing the first ever edition of MECOTY,” said Saeed Al Marzouqi, Chairman, MECOTY. “There was always a need for car manufacturers to be recognized by an award body that will judge independently and be free of any commercial bias and end users also needed a common platform to read authentic reviews from professionals. Rest assured, MECOTY will continue to be a key platform for acknowledging automotive brands in this region.”